Guide to e-commerce

What is it and how can you automate it?

Guide to e-commerce automation


For ecommerce brands, automation enables you to reduce the amount of time spent on repetitive tasks, power integrations across your tech stack, and focus resources on what truly matters–acquiring new customers, selling products, and everything that can't be automated.

Every business has limited time, money and resources which has to be utilized at maximum efficiency in order to grow fast.

So, what if you could streamline operations to increase resources available and time without increasing the cost?

What will we cover?

  1. What is e-commerce automation?
  2. About Saasific
  3. What can you automate?

What is e-commerce automation?

Using automation tools to streamline operations, allows more time to focus resources on what matters.

Brands with an ecommerce presence use specific technologies on their ecommerce sites and in their back-ends. For example MailChimp for email marketing, Zendesk for customer support, Hubspot for CRM, for loyalty programs, Friendbuy for retention, and more.

It becomes critical for businesses that these specific tools work in tandem in order to achieve maximum efficiency.

Saasific helps you integrate all these tools in just a few clicks for completely FREE. In this article, we will give you in-depth information on how you can automate your ecommerce specific workflow that will help you get rid of repetitive tasks - Saving you time, resources and money.

About Saasific

Saasific is a B2B marketplace as well as no-code platform that discovers, integrates and automates workflows in the e-commerce industry.

We believe that customers should not be charged for integrating and automating the software as they have already paid for its subscription. So why do they have to pay twice?

Hence, our platform is completely free for end-users and we charge vendors the same. However, we just want you to spread a word about us to others in order for us to have a larger audience that SaaS companies would like to pay for.

PS - We don't sell your data. We don't provide any personal details about you. All information about data privacy can be seen here.

Built for e-commerce

Saasific is built specifically to integrate with all ecommerce platforms whether Shopify, bigcommerce, woocommerce, magento etc.. You can seriously be up and running with automated workflows in 5 minutes.

Integrates with 100+ ecommerce apps and platforms

We have integrations with leading ecommerce apps and platforms like Webengage, Shiprocket, Knowlarity, Kapture,, Razorpay, and more. New integrations are available every week. Want to see a specific integration? We’ll build it for you.

Pre-built workflow templates

We've built a library of over 100+ workflow templates that you can easily use and customize for your ecommerce store. Best of all, the workflow templates are free.

What is e-commerce automation?

To give you a birds-eye view, just about every process and task in your ecommerce store can be automated. Because the options are endless, it’s tough to imagine what can be done. Here are the areas that typically get automated first :

Marketing Automation

Must have for any e-commerce store, this helps brands send personalized notifications to customers via email, SMS or WhatsApp.

You can easily connect your website with engagement tools with Saasific to get real time tracking of customers activity. Segment customers based on their behavior and intent to send personalized notifications that will increase your conversion rate for your ecommerce store.

Engagement tools


Email Marketing tools


SMS Marketing tools


Whatsapp Marketing tools


Example of Marketing Automation Workflow

Example of Marketing Automation workflowLearn more on Marketing Automation

Social Media Marketing

Optimize social interactions using automated tools can help in scheduling social posts ahead of time or republishing popular articles. Automating social media publication, engagement and management reduces the hours spent on maintaining and growing brand accounts. As a result, time and resources could be allocated toward other areas of the marketing budget and meeting strategic goals.

Examples of Social Media Automation in Action

1. Use chatbots to respond to user messages
2. Schedule Facebook/Instagram/LinkedIn posts weeks ahead of campaigns
3. Send tweets when your audience levels peak
4. Get notifications of social conversations

Tools that you can use to automate social media workflow

1. Hootsuite (Scheduling/analyzing posts)
2. Mobile monkey (Automating user engagement via chatbots)
3. Social Pilot (Twitter automation)

Learn more on Social Media Automations

Influencer Marketing

Marketers are wary of letting an AI software take full control of influencer marketing campaigns mainly because there are  that need to be addressed by human eyes. These include sifting through thousands of influencers to find the right one for the brand (in terms of things like audience, messaging tone, values, etc.)

Examples of Social Media Automation in Action

1. Outreach
2. Setting up contracts and other agreements
3. Collaborating on a creative strategy
4. Dealing with talent management

Tools that can help you automate influencer marketing

1. Qoruz (Outreach)
2. Gmail workspace (Email contracts/agreements)
3. Dropbox/Gsuite (Creatives sharing)
4. Trello (Campaign management)

Influencer Marketing Automations

Reach out to us to automate right now!

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